The AI CFO That Runs Your Numbers For You

Thing is the AI CFO for SMBs - forecasting, cash flow, budgeting, and reporting automated for $99/month, not $150K/year.

What an AI CFO Actually Does for Your Business

Plain-language framing: an AI CFO performs the recurring, mechanical parts of a CFO's job - forecasting, cash flow monitoring, budget tracking, anomaly detection, reporting - continuously and automatically.

Forecasting Refresh

The 13-week cash flow forecast recalculates automatically as new transactions arrive.

Variance Check

Budget vs. actual is compared daily and flagged the moment a category drifts.

Invoice and AR Sweep

Overdue invoices are surfaced and chased automatically before they become a cash problem.

Runway Alert

A live warning fires the moment projected runway drops below a set threshold.

Weekly Digest

A plain-English summary of the week's financial position lands in your inbox every Friday.

How Thing's AI CFO Works Under the Hood

Explains the mechanics: bank/accounting/CRM connections feed a forecasting engine; the AI drafts commentary a human CFO would normally write.

AI CFO vs. Hiring a CFO - the Real Cost Difference

Above-the-fold cost framing required by the funnel-page QA rule.

Built for Founders, Ops Leads, and the Accountants Who Support Them

Persona-based use cases drawn from the research: three distinct buyers, three distinct jobs to be done.

Founder Fran, Bootstrapped SMB

No CFO, uses QuickBooks or Xero plus spreadsheets, needs cash flow clarity without a hire.

Ops Olivia, Finance/Ops Manager

Drowning in Excel at a 30–100 person company, needs budget-vs-actual and multi-entity reporting.

Accountant Anton, Fractional CFO or Bookkeeper

Services 5–30 SMB clients and needs a dashboard he can hand to each one.

Every Feature a Growing SMB Needs, in One Dashboard

Feature grid summary linking out to /features/cash-flow, /features/budgeting, /features/planning, /features/reporting, /features/invoicing - short one-line description each, driving internal links per the pillar-page spec (15+ internal links required).