An AI CFO Built for Small Business Budgets
Too big for spreadsheets, too small for a CFO hire - Thing gives small business owners CFO-level visibility for $99 a month.
The Small Business Finance Gap Nobody Talks About
Problem framing: too big for spreadsheets, too small for a CFO hire - the exact gap Thing fills.
What Small Business Owners Actually Need From Finance Software
Needs-based breakdown: simple onboarding, no finance jargon, works with existing bookkeeper/accountant rather than replacing them.
A Week in the Life With an AI CFO Running the Numbers
Narrative walkthrough grounding the abstract product in a concrete weekly rhythm.
Monday - Cash Position Check
A clear snapshot of where cash stands heading into the week.
Wednesday - Invoice Chase
Automatic reminders go out to any client past due.
Friday - Owner Digest
A plain-English summary lands in the owner's inbox before the weekend.
Small Business Finance Automation, Without Losing Your Bookkeeper
Reassurance section clarifying Thing complements, rather than replaces, existing bookkeeping relationships.
What It Costs a Small Business to Run Finance on Thing
Pricing snapshot scaled to small-business context, contrasted with the cost of hiring even part-time finance help.
