The AI CFO Every Startup Founder Wishes They Had
Burn, runway, and investor-ready metrics, tracked automatically from day one - no CFO hire required.
Why Startups Are the Hardest Place to Skip Finance Rigor
Framing: investors expect burn/runway clarity long before a startup can afford a CFO - the exact tension Thing resolves.
The Metrics Investors Actually Ask For
Breakdown of the specific numbers investors expect on every update call.
Burn Rate
Net monthly cash outflow, calculated automatically from connected accounts.
Runway
Months of cash remaining at current burn, updated in real time.
MRR and ARR
Recurring revenue tracked and trended automatically for subscription businesses.
CAC
Customer acquisition cost, pulled from connected marketing and payment data.
Gross Margin
Revenue minus cost of goods sold, tracked as a live percentage.
Board-Deck-Ready Numbers Without a Finance Hire
How Thing's reporting output plugs directly into board updates and investor emails.
From Pre-Seed to Series B - When Founders Add Thing
Stage-based use case breakdown across the fundraising lifecycle.
Pre-Seed - DIY Finance
Founders run everything themselves; Thing replaces the spreadsheet.
Seed - Replacing the Spreadsheet Entirely
Thing becomes the system of record for burn and runway.
Series A and B - Supplementing a Fractional CFO
Thing handles the daily mechanics while a part-time human covers strategy.
Startup CFO Software vs. Waiting to Hire
Cost and timing argument: hiring too early burns runway; hiring too late risks a down-round surprise.
